About Us
Our Story
ImpactLink started with a simple frustration shared by funders, nonprofits and community leaders alike:
“We are spending billions to reduce poverty in the United States, but we still can’t clearly see where hardship is most severe, what actually works and how much difference each dollar makes.”
Our founding team has spent years working at the intersection of data, poverty, sustainability and social finance — analysing global poverty trends, multidimensional deprivation, emerging AI tools, and the realities of frontline work in communities.
Through months of structured research, we listened to:
- U.S. foundations, donor-advised funds and corporate giving teams,
- Nonprofits and local organisations serving vulnerable communities,
- Scholars and practitioners working on multidimensional poverty, behavioural economics and impact evaluation.
The message was consistent: the U.S. has data everywhere, but very little integrated, decision-ready intelligence for poverty-focused funding.
ImpactLink was built to fix that.
Our Mission
To turn fragmented poverty data and scattered U.S. giving into a clear, evidence-driven roadmap for more effective action.
We do this by:
Mapping where poverty and hardship are most concentrated in the U.S.
Highlighting hidden and multidimensional poverty, not just income gaps.
Connecting funders to evidence-backed, community-grounded interventions.
Tracking impact per dollar and progress over time, not just spend.
Our Vision
We envision a United States where:
- No community is “data invisible” – whether rural, urban or in-between.
- Donors and institutions can see clearly where their money is most needed and most effective.
- Nonprofits are rewarded for real results, learning and transparency, not just marketing.
- Poverty and hardship are anticipated, not just reacted to, through better early warning and resilience planning.
Our Values
Dignity
Every person deserves respect and opportunity.
Trust
Transparency builds confidence between donors, NGOs, and communities.
Compassion
Human-centered approaches that honor lived experiences.
Equity
Fair access to resources across demographics and geographies.
Innovation
Leveraging technology to close systemic gaps.